Bonkers Madverts 2007

Creative Routes premiered the first ever 'Madverts'– advertisements that madvertise madness to combat discrimination. These were screened during mad commercial breaks at BonkersFest! 2007 on a big screen.

These madverts were devised, co-directed and also feature mad people. In the build up to BonkersFest! 07 a team of Creative Routes bonkers people worked with Young Vic workshop director Christopher Heimann and Gabby Vautier to create a series of madvert ideas.

Script Writer Bobby Baker [a fellow mad artist] and Jack Cole [Film Director] have adapted some of the ideas from the workshops to produce 2 PILOT madverts which will be shown on the LCD screen during Bonkers Fest. Some of the team appear in these madverts and helped in their production.

Read The Times article on Madverts

Thanks to the support of Dave Morris – Senior Policy Advisor on Disability at the GLA the BonkersFest! Madvertising Agency briefed tutors and students from the Design for Advertising and Moving Image courses (BA Hons Graphic & Media Design) at London College of Communication.

The aim is to produce LOTS MORE of the ideas from the workshops for and train the Bonkers Madvertising Agency to work alongside advertising professionals in their production.

The Madverts productions were kindly supported with donations from: MPC, Pulse Films, Arri Media, AFM Lighting, Fuji Film. Funded by Arts Council England.